More content, less traffic: part I

It’s important to have high-quality content on your website, but columnist Conrad Saam believes that SEOs might be overdoing it.

The post More content, less traffic: part I appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/content-less-traffic-part-262960

Yahoo 2016 Year in Review: “2016 Election” top search term & “Election Day” #1 news story

Yahoo says “Donald Trump” ranked as its second most popular search of the year, while “Hillary Clinton” barely made the top ten.

The post Yahoo 2016 Year in Review: “2016 Election” top search term & “Election Day” #1 news story appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/yahoo-2016-year-review-2016-election-top-search-term-election-day-1-news-story-264950

The year in review: Top 5 MarTech insights and showstoppers

As we turn our eyes towards the new year and the next MarTech conference we have much to reflect on. The pace of change and adoption of marketing technologies continues to accelerate. And more than ever, marketing technology is playing a critical role in this time of massive upheaval and digital…

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/year-review-top-5-martech-insights-showstoppers-264946

Recent changes to organic sitelinks cause major drops in impressions in Google Search Console

Google released sitelink updates that caused impression and average position drops in Google Search Console. Merkle SEOs Melody Petulla and Kyle Blanchette dive into what happened, how to check your site and what it means for SEO.

The post Recent changes to organic sitelinks cause major drops in…

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/recent-changes-organic-sitelinks-cause-major-drops-impressions-gsc-264424

‘Tis the season to optimize search bidding

  If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally understand the…

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/tis-season-optimize-search-bidding-264683

Google begins rolling out a new desktop search user interface

Check out the new desktop search interface rolling out to a Google near you.

The post Google begins rolling out a new desktop search user interface appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/google-begins-rolling-new-desktop-search-user-interface-264889

SearchCap: Google app update, Bing & Google Ad Editor & holiday decorations

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google app update, Bing & Google Ad Editor & holiday decorations appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/searchcap-google-app-update-bing-google-ad-editor-holiday-decorations-264887

Want to speak at SMX West? Here’s how

The agenda for our upcoming SMX West 2017 show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place on March 21-23, 2017 at the San Jose McEnery Convention Center. To increase the odds of being selected, be sure to read the agenda….

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/want-speak-smx-west-heres-2-264748

Google confirms testing movie and TV show ratings with like and dislike buttons

Google is now asking searchers to rate movies and TV shows. Google confirmed this is a live experiment but would not add anything additional.

The post Google confirms testing movie and TV show ratings with like and dislike buttons appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/google-confirms-testing-movie-tv-show-ratings-like-dislike-buttons-264869

Google App now organizes cards into 2 categories: interests & upcoming events

The latest round of Google App updates also include a card that lets users choose specific topics of interests to personalize app content.

The post Google App now organizes cards into 2 categories: interests & upcoming events appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/google-app-now-organizes-cards-2-categories-interests-upcoming-events-264836