Ask the #SMXperts: Going All-In On AMP

If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions and share insights on the latest AMP developments.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/ask-the-smxpert-all-about-seo-column-298937

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SearchCap: Google Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/searchcap-google-doodle-299211

James Wong Howe Google doodle honors influential cinematographer behind more than 100 US films

Today marks the 1934 release date of ‘The Thin Man,’ one of Howe’s most notable films.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/james-wong-howe-google-doodle-honors-influential-cinematographer-behind-more-than-100-us-films-299161

SearchCap: Yelp against Google, Guide to PPC out & Google Shopping Auctions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/searchcap-yelp-against-google-guide-to-ppc-out-google-shopping-auctions-299154

Introducing Search Engine Land’s ‘Guide to PPC’

Just getting started with paid search or need a refresher on what’s new and possible with ad creative, targeting, tracking and measurement? Check out our new PPC guide.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/introducing-search-engine-lands-ppc-guide-298935

It’s time for local business to take voice search seriously

Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies like Google Duplex coming on, local business owners should optimize for voice search.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/its-time-for-local-business-to-take-voice-search-seriously-299101

The status of Google’s presence in Google Shopping Auctions

Google has long been visible in these auctions, not only through Express but also Play and Store. Contributor Andy Taylor evaluates its presence and assesses how it’s changed over time.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/the-status-of-googles-presence-in-google-shopping-auctions-298745