SearchCap: Google Penguin & disavows, search ad news & Amazon search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Penguin & disavows, search ad news & Amazon search appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/searchcap-google-penguin-disavows-search-ad-news-amazon-search-260046

Report: Amazon grows lead as product search engine of choice

94 percent of consumer-survey respondents said they planned to shop on Amazon this holiday season.

The post Report: Amazon grows lead as product search engine of choice appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/report-amazon-grows-lead-product-search-engine-choice-259985

Google Penguin doesn’t penalize for bad links – or does it?

You technically no longer need to use the disavow file to help fix your Google Penguin issues – here is why.

The post Google Penguin doesn’t penalize for bad links – or does it? appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/google-penguin-doesnt-penalize-bad-links-259981

Google announces slew of search ads and Analytics updates at SMX East

New audience targeting solutions, a free version of Optimize 360 and more.

The post Google announces slew of search ads and Analytics updates at SMX East appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/google-announces-slew-search-ads-analytics-updates-smx-east-259968

The four pillars of the future of SEO

What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in.

The post The four pillars of the future of SEO appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/four-pillars-future-seo-259590

Bing’s latest search features include a look at the stars, molecule models & virtual Rubik’s Cube

Bing has rolled out new educational-themed search results aimed at helping students and teachers.

The post Bing’s latest search features include a look at the stars, molecule models & virtual Rubik’s Cube appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/bings-latest-search-features-include-look-stars-molecule-models-virtual-rubiks-cube-259920

How to implement mobile-specific ad copy for AdWords expanded text ads

If implementing mobile-specific ad creative is vital to your AdWords success, columnist Jason Puckett shows you two ways to do it.

The post How to implement mobile-specific ad copy for AdWords expanded text ads appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/implement-mobile-specific-ad-copy-adwords-expanded-text-ads-259147

What you didn’t know about recent Quality Score changes

Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates account-level Quality Score.

The post What you didn’t know about recent Quality Score changes appeared first on Search Engine…

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/didnt-know-recent-quality-score-changes-259559

Google: AMP will override app deep links for the foreseeable future

Even if your user downloads your app, which has app indexing deployed, Google will show them the AMP page over your app page.

The post Google: AMP will override app deep links for the foreseeable future appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/google-amp-will-override-app-deep-links-foreseeable-future-259905

SearchCap: Google iOS app, broken AMP & Apple results

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google iOS app, broken AMP & Apple results appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/searchcap-google-ios-app-broken-amp-apple-results-259856