SearchCap: Google back on Apple, Bing search for business & Bing ads with LinkedIn

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google back on Apple, Bing search for business & Bing ads with LinkedIn appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/searchcap-google-back-apple-bing-search-business-bing-ads-linkedin-283266

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Compare 13 leading SEO platform vendors

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right…

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/compare-13-leading-seo-platform-vendors-283264

Apple switches back to Google search results for iOS & Mac

After serving Bing web search results in iOS and Mac for a few years, Apple has just switched the results back to Google, its original search partner.

The post Apple switches back to Google search results for iOS & Mac appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/apple-switches-back-google-search-results-ios-mac-283252

Bing Ads & LinkedIn graphs integration underway, more in-market audiences available

Artificial intelligence powering new product development for Bing Ads.

The post Bing Ads & LinkedIn graphs integration underway, more in-market audiences available appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/microsoft-bing-ads-linkedin-artificial-intelligence-283231

How the Russian search market looks now

Contributor Brendan McGonigle examines shifts in the Russian search market resulting from Google’s recent move to come into compliance with Russian competition law.

The post How the Russian search market looks now appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/how-russian-search-market-looks-283072

Bing for business helps organizations search smarter

Bing for business has launched a preview of new search features designed for internal organization search. Here is a quick overview.

The post Bing for business helps organizations search smarter appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/bing-business-helps-organizations-search-smarter-283232

The PPC challenge of selling manufacturing capability vs. stock products

Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren’t so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client.

The post The PPC challenge of selling…

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/ppc-challenge-selling-manufacturing-capability-vs-stock-products-282646

Report: The future of paid-search marketing is machine learning and AI

Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it.

The post Report: The future of paid-search marketing is machine learning and AI appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/report-future-paid-search-marketing-machine-learning-ai-283204

SearchCap: Improving link equity distribution, recent Google My Business updates & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Improving link equity distribution, recent Google My Business updates & more appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/searchcap-improving-link-equity-distribution-recent-google-business-updates-283168

3 ways to improve link equity distribution and capture missed opportunities

You’ve worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that equity? Columnist Chris Long details how to reclaim your lost link value.

The post 3 ways to improve link equity distribution and capture missed…

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/3-ways-improve-link-equity-distribution-282387