Month: September 2016

SearchCap: Penguin & link building, PPC leads & social

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Penguin & link building, PPC leads & social appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/searchcap-penguin-link-building-ppc-leads-social-260189

What’s new and cool at Google from SMX East 2016

At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights.

The post What’s new and cool at Google from SMX East 2016 appeared first on Search Engine…

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/whats-new-cool-google-smx-east-2016-260184

Up close at SMX: Using paid search and social together

Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results.

The post Up close at SMX: Using paid search and social together appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/close-smx-using-paid-search-social-together-260169

Authority & link building with real-time Penguin

Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.

The post Authority & link building with real-time Penguin appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/authority-link-building-real-time-penguin-259584

Search in Pics: Google & YouTube cake, pumpkins & DJs

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. GoogleBot at the AngularConnect conference: Source: Twitter DJs in suits at…

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/search-pics-google-youtube-cake-pumpkins-djs-260160

SearchCap: Google Penguin recoveries, voice enabled maps & Landy Awards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Penguin recoveries, voice enabled maps & Landy Awards appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/searchcap-google-penguin-recoveries-voice-enabled-maps-landy-awards-260141

iProspect, Razorfish, Wolfgang Digital earn multiple wins at 2016 Landy Awards

For iProspect, it’s the second straight year with multiple awards as Search Engine Land again honors the best in search marketing.

The post iProspect, Razorfish, Wolfgang Digital earn multiple wins at 2016 Landy Awards appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/2016-landy-awards-winners-260063

Prepping SEO for 2017: it’s all about the ROI

Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search’s ROI and securing budget for the next fiscal year.

The post Prepping SEO for 2017: it’s all about…

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/prepping-seo-2017-roi-259276

The myth of the duplicate content penalty

There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all.

The post The myth of the duplicate content penalty appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/myth-duplicate-content-penalty-259657