Month: October 2016

SearchCap: SEMPO survey, HTTPS & Halloween

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEMPO survey, HTTPS & Halloween appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/searchcap-sempo-survey-https-halloween-262152

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Take the State of Search Survey from SEMPO & Search Engine Land

Take the SEMPO survey and win access to SMX West and other excellent SEM related prizes. Oh, and you’ll also help out the industry as a whole.

The post Take the State of Search Survey from SEMPO & Search Engine Land appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/take-state-search-survey-sempo-search-engine-land-262124

Meet a Landy Award winner: Quick on its feet, Point It wins Best B2C Enterprise SEM Initiative

On a tight timetable, Point It managed to execute successful, targeted campaigns to support a product launch on the US Microsoft Store.

The post Meet a Landy Award winner: Quick on its feet, Point It wins Best B2C Enterprise SEM Initiative appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/meet-a-landy-award-winner-point-it-microsoft-store-261918

Why all search ads seem the same (and what you can do about it)

Want to create search ads that stand out from the crowd? Columnist Pauline Jakober explains how a thorough examination of your business and its customers can help you create original and engaging ads.

The post Why all search ads seem the same (and what you can do about it) appeared first on Search…

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/search-ads-seem-can-261741

When going HTTPS, don’t forget about local citations!

Columnist Andrew Shotland shares some common problems that occur during site migrations to HTTPS and explains the importance of updating your citations.

The post When going HTTPS, don’t forget about local citations! appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/going-https-dont-forget-local-citations-261489

Halloween Google Doodle treats searchers to Magic Cat Academy game a day early

Halloween isn’t until tomorrow, but Google is already celebrating by replacing its logo with an interactive game filled with ghosts and a magic cat.

The post Halloween Google Doodle treats searchers to Magic Cat Academy game a day early appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/halloween-google-doodle-treats-searchers-magic-cat-academy-game-day-early-262044

SearchCap: AdWords Partners bug, AMP upsets publishers & SEO power

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: AdWords Partners bug, AMP upsets publishers & SEO power appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/searchcap-adwords-partners-bug-amp-upsets-publishers-seo-power-261998

Report: AMP causing monetization frustration among some news publishers

Some publishers, such as CNN and Washington Post, are having good experiences however.

The post Report: AMP causing monetization frustration among some news publishers appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/report-amp-causing-monetization-frustration-among-news-publishers-261967

The SEO power of portfolio entries, case studies & testimonials

Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic.

The post The SEO power of portfolio entries, case…

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/seo-power-portfolio-entries-261631

Micro-moments and beyond: Understanding and optimizing for consumer intent

Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer’s path to purchase.

The post Micro-moments and beyond: Understanding and optimizing for consumer intent appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/micro-moments-beyond-understanding-optimizing-consumer-intent-260662