Month: December 2016

SearchCap: Happy New Year’s, Santa tracker & Google’s new recipe results

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Happy New Year’s, Santa tracker & Google’s new recipe results appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/searchcap-happy-new-years-santa-tracker-googles-new-recipe-results-266826

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Search Engine Land’s most engaging stories of 2016: A whole lotta Google

From AdWords updates to algorithm changes, the arrival of Expanded Text Ads to the sunsetting of PageRank score… there was a lot going on with the Big G this year.

The post Search Engine Land’s most engaging stories of 2016: A whole lotta Google appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/search-engine-lands-engaging-stories-2016-whole-lotta-google-266825

A year in review: Search Engine Land’s top 10 columns of 2016

Which topics drew the most attention within the search industry this year? From infographics to quizzes to advice, our top 10 columns of the year covered all the bases.

The post A year in review: Search Engine Land’s top 10 columns of 2016 appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/year-review-search-engine-lands-top-10-columns-2016-264747

4 steps to make your organic listings more effective

How can you improve your organic search results? Columnist Jason Decker outlines four basic steps to make your listings more compelling to searchers and prospects.

The post 4 steps to make your organic listings more effective appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/4-steps-make-organic-listings-effective-260192

Google’s New Year’s eve day logo for 2016

Here is the New Year’s eve Doodle from Google all decked out in jumpy balloons.

The post Google’s New Year’s eve day logo for 2016 appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/googles-new-years-eve-day-logo-2016-266817

Paradigm shift: Has Google suspended defamation removals?

Columnist Chris Silver Smith takes a look at what could be a recent policy shift in Google’s longstanding informal policy of granting court-ordered defamation removal requests.

The post Paradigm shift: Has Google suspended defamation removals? appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/paradigm-shift-google-suspends-defamation-removals-266222

Don’t just appeal to a local searcher’s wants or needs, focus on the journey

You’ve probably heard sayings like, “Life’s about the journey, not the destination,” but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend.

The post Don’t just appeal to a local searcher’s wants or…

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/dont-appeal-local-searchers-wants-needs-focus-journey-266009

Search in Pics: Google wine gift, holiday staircase & Google paradise store

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Paradise store: Source: Instagram Google holiday staircase: Source:…

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/search-pics-google-wine-gift-holiday-staircase-google-paradise-store-266779

SEO in 2017: Seizing opportunity, evangelizing success, achieving overarching growth

Columnist Jim Yu contends that to succeed in 2017, brands will need to coordinate organic and paid search marketing disciplines and understand how they can work together to build the relationship with customers.

The post SEO in 2017: Seizing opportunity, evangelizing success, achieving…

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/seo-2017-seizing-opportunity-evangelizing-success-overarching-growth-266459

SEO in 2017: Seizing opportunity, evangelizing success, achieving overarching growth

Columnist Jim Yu contends that to succeed in 2017, brands will need to coordinate organic and paid search marketing disciplines and understand how they can work together to build the relationship with customers.

The post SEO in 2017: Seizing opportunity, evangelizing success, achieving…

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/seo-2017-seizing-opportunity-evangelizing-success-overarching-growth-266459