Google’s shaky pitch for why advertisers should let Dynamic Search Ads handle queries

The AdWords Help documentation recommends that advertisers not add top-performing queries from Dynamic Search Ads (DSAs) as keywords. Columnist Andy Taylor explores whether that recommendation makes sense.

The post Google’s shaky pitch for why advertisers should let Dynamic Search Ads handle…

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/googles-shaky-pitch-advertisers-let-dsas-handle-queries-264243

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