How to use your buyer personas to build your 2017 search marketing budget

You’ve done your research and created buyer personas — now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your search marketing budget.

The post How to use your buyer personas to build your 2017 search marketing budget appeared first…

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/use-buyer-personas-build-2017-search-marketing-budget-264282

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