Are your paid search ads making the right impression?

Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line.

The post Are your paid search ads making the right impression? appeared first on…

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/paid-search-ads-making-right-impression-265909

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