Choosing an attribution model: When, not which

Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you’re trying to answer.

The post Choosing an attribution model: When, not which appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/choosing-attribution-model-not-266909

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