iProspect: 2017 mobile CPCs up 26 percent, Shopping spend up 41 percent

The agency expects to see mobile CPCs rise and CTRs fall as competition and impression volume increase in 2017.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/iprospect-2016-paid-search-268155

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