[Reminder] Live webcast: Integrated Marketing Analytics: Creating a single source of data truth

According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20% of marketing spend while driving higher campaign conversions. But, with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have many…

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/reminder-live-webcast-integrated-marketing-analytics-creating-single-source-data-truth-268277

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