Mapping keywords to the buyer journey in SEO

Many marketers find keyword research difficult, but it doesn’t have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness.

The post Mapping keywords to the buyer journey in SEO…

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/mapping-keywords-buyer-journey-seo-270862

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