Going global: Common sense considerations too commonly ignored

If you only advertise in the United States, you’re missing out on billions of potential customers. But before you enter the international PPC marketer, consider this advice from columnist Brendan McGonigle.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/going-global-common-sense-considerations-commonly-ignored-272849

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