Month: May 2017

SearchCap: Google’s latest Smart Bidding option, Zaha Hadid Google Doodle & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google’s latest Smart Bidding option, Zaha Hadid Google Doodle & more appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/searchcap-googles-latest-smart-bidding-option-zaha-hadid-google-doodle-276102

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7 great reasons to attend SMX Advanced in 2 weeks

Search Engine Land’s SMX Advanced is just 2 weeks away. Don’t miss your only opportunity this year to attend the conference designed for experienced SEOs and SEMs! Fewer than 150 tickets are remaining. Register now! Here are 7 reasons you should attend: Start with a deep dive. Attend a…

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/7-great-reasons-attend-smx-advanced-2-weeks-276095

Google adds Maximize Conversions automated bid strategy in AdWords

The newest Smart Bidding option aims to increase conversion volume and will spend a campaign’s daily budget in pursuit of that goal.

The post Google adds Maximize Conversions automated bid strategy in AdWords appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/adwords-maximize-conversions-smart-bidding-276064

Google’s latest search update gives art lovers a deeper dive into the masterpieces

Google’s Search team worked with its Arts and Culture team to improve art-related searches and create a new Street View feature for art museums.

The post Google’s latest search update gives art lovers a deeper dive into the masterpieces appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/googles-latest-search-update-gives-art-lovers-deeper-dive-masterpieces-276063

How to use SEO to influence B2B buyers at every stage of the buyer’s journey

Columnist Nate Dame notes that these days, B2B purchasers are performing as much as 90% of the buyer’s journey on their own. Are they consistently finding your brand along their journeys?

The post How to use SEO to influence B2B buyers at every stage of the buyer’s journey appeared first on…

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/use-seo-influence-b2b-buyers-every-stage-buyers-journey-274876

Zaha Hadid Google doodle honors first woman to win the Pritzker Architecture Prize

Born in Iraq, Hadid studied art and architecture at the Architectural Association in London.

The post Zaha Hadid Google doodle honors first woman to win the Pritzker Architecture Prize appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/zaha-hadid-google-doodle-honors-first-woman-win-pritzker-architecture-prize-276027

The battleground of entities & reviews

How might Google utilize reviews to improve their understanding of entities — and produce more personalized search results? Columnist Dave Davies explores current trends and makes predictions about where the future is headed.

The post The battleground of entities & reviews appeared first on…

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/battleground-entities-reviews-275855

SearchCap: Google tests personal search, featured snippets CTR & Google Attribution

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google tests personal search, featured snippets CTR & Google Attribution appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/searchcap-google-tests-personal-search-featured-snippets-ctr-google-attribution-276018

Google Attribution: What search marketers need to know

The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or Analytics.

The post Google Attribution: What search marketers need to know appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/google-attribution-search-marketers-need-know-275751

YouTube SEO: How to find the best traffic-generating keywords

Want to increase the chances of your videos showing up in YouTube’s search results? Columnist Sherry Bonelli explains how to glean keyword insights from your competitors.

The post YouTube SEO: How to find the best traffic-generating keywords appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/youtube-seo-find-best-traffic-generating-keywords-275690