Author: sarasunter

Google Assistant sometimes uses AccuWeather when their weather service fails

When Google’s first party responses are not available, Google may ask if you want to use a third-party service.

The post Google Assistant sometimes uses AccuWeather when their weather service fails appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-assistant-sometimes-uses-accuweather-when-their-weather-service-fails-296517

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SearchCap: Google new video ad format, SEO checklists & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google new video ad format, SEO checklists & more appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/searchcap-google-new-video-ad-format-seo-checklists-more-296513

SearchCap: Google new video ad format, SEO checklists & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google new video ad format, SEO checklists & more appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/searchcap-google-new-video-ad-format-seo-checklists-more-296513

Compare 15 marketing automation platforms

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex…

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/compare-15-marketing-automation-platforms-296502

The 40-point SEO checklist for startups

Startups can’t afford to miss a SEO trick when it comes to launching a new site, says Contributor Pratik Dholakiya. Here’s a checklist to help keep you on track.

The post The 40-point SEO checklist for startups appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/the-40-point-seo-checklist-for-startups-296197

Google launches Outstream Ads to boost video reach beyond YouTube

A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist.

The post Google launches Outstream Ads to boost video reach beyond YouTube appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-launches-outstream-ads-to-boost-video-reach-beyond-youtube-296470

SearchCap: AdWords rehab ads return, Google job listing penalties & mobile-first indexing

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: AdWords rehab ads return, Google job listing penalties & mobile-first indexing appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/searchcap-adwords-rehab-ads-return-google-job-listing-penalties-mobile-first-indexing-296440

Study: Responding to reviews can improve paid-search conversion rates

Better reviews would have meant 13,000 more local leads for businesses in the study.

The post Study: Responding to reviews can improve paid-search conversion rates appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/study-responding-to-reviews-can-improve-paid-search-conversion-rates-296418

Advanced tactics from the pros! Here’s who’s speaking at SMX Advanced

40+ expert speakers. No slowing down to rehash the basics.

The post Advanced tactics from the pros! Here’s who’s speaking at SMX Advanced appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/advanced-tactics-from-the-pros-heres-whos-speaking-at-smx-advanced-296401

Google’s mobile-first index has set sail. Are you on board? 5 SEO essentials

We’ve been hearing about the mobile-first index forever, and now it’s finally here. Contributor Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed in the new index.

The post Google’s mobile-first index has set sail. Are you on board? 5 SEO…

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/googles-mobile-first-index-has-set-sail-are-you-on-board-5-seo-essentials-296302