Category: SEO

SearchCap: Google AdWords app, SEO success & managing redesigns

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google AdWords app, SEO success & managing redesigns appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/searchcap-google-adwords-app-seo-success-managing-redesigns-290099

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Wanted: Session ideas for SMX Advanced

We want your input to help us plan our upcoming SMX Advanced conference, taking place June 12-13, 2018. Specifically, we’d love to hear from you if you have a great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the absolute…

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/wanted-session-ideas-smx-advanced-3-290088

The unique selling proposition: A key element for SEO success

Columnist Fili Weiss explains what a unique sales proposition (USP) is and why every indexable page on your site needs one.

The post The unique selling proposition: A key element for SEO success appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/unique-selling-proposition-key-element-seo-success-289690

Website redesigns: How to retain and improve your SEO

Columnist Marcus Miller explains how to make the most of your website redesign so that you not only preserve your SEO efforts but embrace the new opportunities that come with relaunching a site.

The post Website redesigns: How to retain and improve your SEO appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/website-redesigns-retain-improve-seo-289879

Search in Pics: A pig visits Google, big teddy bear & a broken Google sign

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A pig visits the GooglePlex: Source: Instagram Google has massive stuffed…

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/search-pics-pig-visits-google-big-teddy-bear-broken-google-sign-290066

Google adds keyword functionality to the AdWords app

Advertisers can make more on-the-go changes.

The post Google adds keyword functionality to the AdWords app appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-adds-keyword-functionality-adwords-app-290032

SearchCap: Google Home queries, Google My Business video bug & YouTube ad rules

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Home queries, Google My Business video bug & YouTube ad rules appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/searchcap-google-home-queries-google-business-video-bug-youtube-ad-rules-290030

Study: 80% of Google Home results come from snippets

But they aren’t always the source of answers for Google Home.

The post Study: 80% of Google Home results come from snippets appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/study-80-google-home-results-come-snippets-289992

What’s next for technical SEO?

As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon and how these may impact technical SEO.

The post What’s next for technical SEO? appeared first on Search Engine…

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/whats-next-technical-seo-289510

3 AdWords features you’re probably underutilizing

Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and campaign experiments.

The post 3 AdWords features you’re probably underutilizing appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/3-adwords-features-youre-probably-underutilizing-289796