SearchCap: Google Search Analytics for jobs, Google AdWords CTR analysis & retargeting tips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Search Analytics for jobs, Google AdWords CTR analysis & retargeting tips appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/searchcap-google-search-analytics-jobs-google-adwords-ctr-analysis-retargeting-tips-279388

Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads

Click-through rates for ads at the top of desktop results have increased significantly in the year since Google got rid of text ads in the right rail, a new study shows.

The post Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads appeared first on…

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/study-impact-google-removing-right-side-ads-2-million-searches-279353

How long does reputation management take?

Columnist Chris Silver Smith discusses the factors that affect the time it takes to clean up online content that damages your name or reputation.

The post How long does reputation management take? appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/long-reputation-management-take-279340

How to bring your potential customers back with retargeting

The vast majority of visitors to your website probably aren’t ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy — and ensure that you’ll be the company they choose once they’re ready.

The post How to bring your…

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/bring-potential-customers-back-retargeting-277759

Google Search Analytics report now breaks down job listings & details results

New filters have been added to the search appearance tab in the Google Search Analytics report for job listings.

The post Google Search Analytics report now breaks down job listings & details results appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/google-search-analytics-report-now-breaks-job-listings-details-results-279331

Amazon Prime Day’s surprising effects on Google AdWords performance

Columnist Andy Taylor dives into Merkle advertiser performance data to explore the impact of Amazon’s recent Prime Day sale.

The post Amazon Prime Day’s surprising effects on Google AdWords performance appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/amazon-prime-days-surprising-effects-google-adwords-performance-279147

SearchCap: Right to be forgotten, Google Analytics questions & Search Console changes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Right to be forgotten, Google Analytics questions & Search Console changes appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/searchcap-right-forgotten-google-analytics-questions-search-console-changes-279307

SearchCap: Right to be forgotten, Google Analytics questions & Search Console changes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Right to be forgotten, Google Analytics questions & Search Console changes appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/searchcap-right-forgotten-google-analytics-questions-search-console-changes-279307

Three ways local businesses can survive the on-demand threat

How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive.

The post Three ways local businesses can survive the on-demand threat appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/three-ways-local-businesses-can-survive-demand-threat-278519

Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads

Google, Bing Ads and Amazon are all seeing growth in shopping ads.

The post Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/merkle-paid-search-non-brand-growth-q2-2017-279275