Google will require AMP and canonical pages to match as of February 1, 2018

Though AMP isn’t a ranking signal, non-compliant pages won’t appear in Top Stories or other AMP-specific slots in search results.

The post Google will require AMP and canonical pages to match as of February 1, 2018 appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-will-require-amp-canonical-pages-match-february-1-2018-286921

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How to steal the competition’s best keywords: A 3-step guide

Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy.

The post How to steal the competition’s best keywords: A 3-step guide appeared first on…

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/steal-competitions-best-keywords-3-step-guide-286500

Chinua Achebe Google doodle celebrates Nigerian writer & author of ‘Things Fall Apart’

Born in the Igbo town of Ogidi in southeastern Nigeria, Achebe would have been 87 years old today.

The post Chinua Achebe Google doodle celebrates Nigerian writer & author of ‘Things Fall Apart’ appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/chinua-achebe-google-doodle-celebrates-nigerian-writer-author-things-fall-apart-286894

Report: Smart speaker owners increasingly using them instead of typing or swiping

Survey respondents also showed openness to buying assistant devices from Facebook and other companies that don’t currently offer them.

The post Report: Smart speaker owners increasingly using them instead of typing or swiping appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/report-smart-speaker-owners-increasingly-using-instead-typing-swiping-286889

Google tries to bring more transparency to news content with help from The Trust Project

Google will display indicators to help distinguish between quality journalism and false information in search and elsewhere.

The post Google tries to bring more transparency to news content with help from The Trust Project appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-tries-bring-transparency-news-content-help-trust-project-286882

Google aims to make apps for Google Assistant more functional and discoverable

It also enables users to start a task on Google Home and complete it on a smartphone.

The post Google aims to make apps for Google Assistant more functional and discoverable appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-aims-make-apps-google-assistant-functional-discoverable-286860

Google Maps gets brighter UI, new category icons and more color-coding

Changes designed to make it easier to find relevant content and destinations.

The post Google Maps gets brighter UI, new category icons and more color-coding appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-maps-gets-brighter-ui-color-coding-286844

SearchCap: Google job search, Firefox picks Google & Bing Black Friday

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google job search, Firefox picks Google & Bing Black Friday appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/searchcap-google-job-search-firefox-picks-google-bing-black-friday-286857

7 Google tips to supercharge your Shopping ads

Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns.

The post 7 Google tips to supercharge your Shopping ads appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/seven-google-tips-supercharge-shopping-ads-285391

Google adds new features to its job listings search tool released earlier this year

Salary, location and application details are now included directly in job listing search results.

The post Google adds new features to its job listings search tool released earlier this year appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-adds-new-features-job-listings-search-tool-released-earlier-year-286802